Go-to-market strategies to scale your business
Kristy McCown is a GTM leader who has spent 15+ years building partner programs and managing strategic partnerships for companies like Stripe, Google, and Klarna.
Kristy has built GTM motions for startups, including messaging and positioning, product launch & revenue enablement.
Her goal is to help you build a GTM strategy that grows your business.
services
partnerships strategy
Partnerships can either be the key to fueling your growth or a failed distraction. Let’s figure out your ideal partner strategy so you can hire the right person to lead your program from the start.
GTM & Enablement
It’s not enough to build great products — you also need to sell them to your audience. Coordinated product launch processes and revenue enablement are critical steps to ensuring your product gets into the hands of your ideal customer.
Fintech
Payments
SaaS
Healthtech
Industry specialization
Successful go-to-market can transform a business.
True business success is not just about what you can do alone,
but what you can achieve when you unite with the right partners and processes.