services

partnerships strategy

Partnerships can either be the key to fueling your growth or a failed distraction. Let’s figure out your ideal partner strategy so you can hire the right person to lead your program from the start.

together we can:

Decide which partnerships are best suited for your business growth

  • Channel

  • Product

  • Venture & Private Equity

  • Strategic / Infrastructure

Determine the strategy for building partnerships by type

Identify a shortlist of partners by type to target & prospect

Create a profile for a Head of Partnerships tailored to your strategy

Build an app marketplace

It’s not enough to build great products — you also need to sell them to your audience. Coordinated product launch processes and revenue enablement are critical steps to ensuring your product gets into the hands of your ideal customer.

GTM & Enablement

Let me help you:

Develop your brand messaging and positioning

Develop your marketecture and tie your products to your brand message

Establish a robust, effective product launch process between product, marketing, and sales

Build your revenue enablement program, including:

  • Sales pitch decks & playbooks

  • Competitive positioning

  • Persona enablement

“Kristy deeply cares about her work and the people she works alongside, creating a culture of excellence and support. Her ability to create structure while staying flexible left a lasting mark on how we went to market and raised the bar for future launches.”

Caitlin Williams, Product Marketing Manager